At Optimized Business Systems (hereinafter “Optimized Business Systems”, “we”, “us”, or “our”), your privacy matters. This Privacy Policy outlines how we collect, use, store, and disclose personal information when you use our website www.optimizedbusiness.ca (the “Website”) or otherwise interact with us. We are committed to complying with all applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant provincial regulations.

1. What is Personal Information?

“Personal Information” means any information about an identifiable individual. This includes, but is not limited to, your name, mailing address, email address, and any other information that identifies you or could be used to identify you.

2. What Information Do We Collect?

2.1 Information You Provide Directly

We collect information you provide when you:

• Create an account

• Contact us directly

• Subscribe to services or newsletters

• Make a purchase

• Submit forms

This may include:

• Full name, email, address

• Payment information (processed via third-party providers)

• Business or employment information

2.2 Information Collected Automatically

We may collect certain technical data about your usage of our website, such as:

• IP address

• Browser type

• Device type

• Operating system

• Referring URLs

• Pages visited and time spent

This data is collected via cookies and other analytics tools (e.g., Google Analytics) and is used to improve your user experience and service performance.

2.3 Information from Third Parties

We may receive information about you from public databases, marketing partners, or social media platforms. This may include:

• Demographic information

• Online behavioral information

• Location data

3. How We Use Your Information

We use the information we collect to:

• Provide and manage your access to our Services

• Process transactions and payments

• Improve our Website and Services

• Communicate with you about services, promotions, or updates

• Comply with legal obligations

• Detect and prevent fraud or misuse of our services

4. Disclosure of Personal Information

We do not sell or rent your personal data. We may share your information only in the following circumstances:

• With service providers or partners who perform services on our behalf (e.g. payment processing, data hosting)

• When required by law, regulation, or legal process

• To protect our rights, safety, or the rights and safety of others

• As part of a business transaction (e.g., merger, acquisition)

All such third parties are contractually obligated to comply with PIPEDA or equivalent standards of protection.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected or as required by law. You may request deletion of your data at any time by contacting us.

6. Cookies and Tracking Technologies

We use cookies to:

• Maintain session state

• Personalize your experience

• Analyze website performance

You can control cookie settings via your browser. Disabling cookies may affect the functionality of the Website.

7. Google Analytics

Our site uses Google Analytics to track website usage. This data helps us understand user behavior and improve functionality. Your IP address and anonymized usage data may be transmitted to servers outside Canada, but we ensure that appropriate safeguards are in place. You can opt out using the Google Analytics opt-out tool: https://tools.google.com/dlpage/gaoptout

8. Payment Processing

Payments made through our site are processed by trusted third-party providers, such as Stripe. We do not store credit card information. You can view Stripe’s privacy policy at: https://stripe.com/en-ca/privacy

9. Email Communications & Consent

By providing your contact information, you consent to receive electronic communications from us. You can opt out of marketing communications at any time using the “unsubscribe” link or by contacting us directly.

10. Children’s Privacy

Our services are intended for individuals over the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us and we will promptly delete it.

11. Security Measures

We employ administrative, technical, and physical safeguards to protect your personal data against unauthorized access, loss, or misuse. However, no system is completely secure. We recommend using strong passwords and logging out after sessions.

12. Your Rights

You have the right to:

• Access your personal information

• Request corrections to inaccurate data

• Withdraw consent to data processing

• Request deletion of your information (subject to legal limitations)

To exercise your rights, email us at: [email protected]

13. Changes to This Policy

We may update this Privacy Policy from time to time. The date of the most recent revision will appear at the top of this page. We encourage you to review it periodically.

14. Contact Information

Optimized Business Systems

Alberta, Canada

Email: [email protected]